nordic house

Nordic House is a dry-cleaning shop in San Francisco, California. Anagrama approach to Nordic House’s branding was focused on Scandinavian design, combining simple geometric forms with a clean, sharp, well-distributed logotype and an icy, cold color palette. Snowy white, chilly grey, pine needle green and fresh salmon combine to create a cool Nordic landscape complete with its pure, immaculate and undisguised scents. A few icons are present in the overall identity, designed with a stark and reductionist style that captures the brand’s elemental emphasis on honesty, clarity and above all, quality. (more via here ).

I came across this on the Blog of Sarah Klassen for the first time and was instantly attracted to it. I love these simple, sleek and pure designs. I have never come across a dry-cleaning with such design thinking behind it. If this much detail went into planning the branding of Nordic House imagine the care they will take of your previous wardrobe. (I am a huge fan of dry-cleaning as you might imagine).